Is San Diego County a Buyer’s or Seller’s Market Right Now in July 2025?
It’s not the wild, bidding-war-filled market of the last few years anymore.
San Diego is shifting—fast.
We’re seeing a more balanced market, with clear advantages for buyers and new strategies needed for sellers.
It’s not the wild, bidding-war-filled market of the last few years anymore.
San Diego is shifting—fast.
We’re seeing a more balanced market, with clear advantages for buyers and new strategies needed for sellers.
What the Data Shows:
• Inventory is up 50%+ year-over-year
• Average days on market is now ~39 days
• Nearly 50% of homes are selling below asking price
• Median home prices range from $876K–$1.4M+, depending on area
• Bidding wars? Much less common
Why Buyers Are Gaining Ground:
• Less competition = more time to decide
• More negotiating power (think: seller credits, price drops)
• More homes on the market = real options
• Still need a budget—but it’s no longer a race
Why Sellers Still Have Opportunity:
• Values are holding strong in many areas
• Well-prepped, well-priced homes are still selling
• Location is key—coastal and central neighborhoods remain hot
But sellers: be flexible. Overpricing and expecting 10 offers is a thing of the past.
Summary:
This is a market in transition.
????Buyers: You’ve got leverage
Sellers: You’ve still got equity
Strategy matters more than ever
• Inventory is up 50%+ year-over-year
• Average days on market is now ~39 days
• Nearly 50% of homes are selling below asking price
• Median home prices range from $876K–$1.4M+, depending on area
• Bidding wars? Much less common
Why Buyers Are Gaining Ground:
• Less competition = more time to decide
• More negotiating power (think: seller credits, price drops)
• More homes on the market = real options
• Still need a budget—but it’s no longer a race
Why Sellers Still Have Opportunity:
• Values are holding strong in many areas
• Well-prepped, well-priced homes are still selling
• Location is key—coastal and central neighborhoods remain hot
But sellers: be flexible. Overpricing and expecting 10 offers is a thing of the past.Summary:
This is a market in transition.
????Buyers: You’ve got leverage
Sellers: You’ve still got equity Strategy matters more than everRates Improved - Mortgage Rate Sheet
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